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Thank-you Kayleigh Whybrow for inviting me to the PPG colour forecast for 2027.

Donna Taylor's presentation unpacked PPG’s Colour of the Year: ‘Country Soil’ with a fascinating depth.

In an era of uncertainty they choose a colour with strong foundations with the intention of providing dependency, trustworthiness and authenticity. This is a movement I’ve seen in other forecasts too- perhaps on some level we are all wanting to burrow away?
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To compliment ‘Country Soil’ as a foundation, PPG also curated three additional colour schemes. ‘Life Shared’ is my personal favourite with warm rich tones- I like a little invigoration alongside my grounding!

Following this presentation was a panel discussion hosted by Oliver Heath where Michelle Ogunderhein, Karen HALLER, FRSA and Ben Channon discussed ‘The antidote to overstimulation’. I particularly enjoyed how well they navigated the tension between providing generic one-size-fits-all colour and bespoke individualised colour preferences.  

As a designer who seeks to consider a full range of users, it can be a challenging tension to meaningfully consider different user groups within the full diversity of our population.

Thank-you Kayleigh Whybrow for inviting me to the PPG colour forecast for 2027.

Donna Taylor's presentation unpacked PPG’s Colour of the Year: ‘Country Soil’ with a fascinating depth.

In an era of uncertainty they choose a colour with strong foundations with the intention of providing dependency, trustworthiness and authenticity. This is a movement I’ve seen in other forecasts too- perhaps on some level we are all wanting to burrow away?
‍

To compliment ‘Country Soil’ as a foundation, PPG also curated three additional colour schemes. ‘Life Shared’ is my personal favourite with warm rich tones- I like a little invigoration alongside my grounding!

Following this presentation was a panel discussion hosted by Oliver Heath where Michelle Ogunderhein, Karen HALLER, FRSA and Ben Channon discussed ‘The antidote to overstimulation’. I particularly enjoyed how well they navigated the tension between providing generic one-size-fits-all colour and bespoke individualised colour preferences.  

As a designer who seeks to consider a full range of users, it can be a challenging tension to meaningfully consider different user groups within the full diversity of our population.